You may have noticed a change to our logo in this issue of the Beacon. We have refreshed and modernised our brand identity to ensure it communicates the precision, reliability and value of our products, whilst of course respecting our history and acknowledging what has worked so well for us in the past.
The new logo retains much of the original brand, with stronger, more definite colours representing the left (port) and right (starboard) side of a navigation channel, highlighting the bright white light in the middle representing safe passage and guidance.
The font has also been updated to a more modern international one to better reflect the leading edge design and technology for which we are renowned and respected.
The positioning statement “guides the way” has been retained and is now incorporated as an integral part of the design. This makes it easier to use and reinforces what we do each time people see our brand.
You can expect to see our new brand being progressively rolled out – first on business cards and stationery, followed by our new website and product brochures. We hope you will agree that our new look is more in line with our reputation for being the global leader in high performance navigation aids.
Full brand guidelines and logo files will follow mid-May but in the meantime if you require a new logo for immediate use, please contact Andy Nicoll, Vega Marketing Manager.
Did you know… our company was originally named after the Vega star, the brightest star in the constellation Lyra?
Two Vega product names are changing this month. The VLB-2E is changing to VLB-3 and the VLB-67 is changing to VLB-5.
Product Manager Tony Taylor says the name changes are being made purely to reflect the maximum nautical mile range for the products.
These are still the same great products that you know just with a new name to make it simpler. The name change also coincides with this month's release of the new short range (1-5NM) beacon pricing.
Chuuk State's Federated States of Micronesia Department of Transportation ordered some VLB-5s recently.
Chuuk used to be known as Truk and is a renowned diving destination. It's vast, shallow, beautiful lagoon is a major shipwreck site from WWII.
Truk Lagoon is one of the world's best shipwreck diving destinations with more than 80 hulks that have been transformed into ship Reefs.
Vega provided a VLB-92 for Kiribati as a spare beacon. It is a 15NM LED beacon that will be solar powered. These Kiribati beacons are a NZ aid project to help improve maritime safety in the area. The original lights had fallen into disuse which meant there were no lighted aids to navigation for small fishing boats.
A Vega PEL-6-3.5 built for Gorgon LNG (Western Australia) is an oscillating boundary PEL Light that will replace of the usual leading lights/marks for a dredged channel.
And further afield some VLB-5s have been provided to Abu Dhabi to be used by Abu Dhabi Port as buoy marks.
Engineering News reported that Vega has become a shining light on the global stage by building a reputation as a world-leader in design and delivery of high-end lights and technology for the specialised aids to navigation market.
A Dominion Post article reports how Vega is setting the world alight and hiring people on the ground overseas to help the business grow faster. "Vega exports 80 per cent of its product to core markets in North America, UK, Europe, South America and the Middle East with Vega navigational lights providing safe guidance in major waterways, ports and harbours from the English Channel, Panama Canal and Congo River to supporting the US Coast Guard."
Idealog published an interview with Vega Chief Executive Arjen Maarleveld where he says one of the reasons people should be excited about Vega is because the company is about more than lights. “Software and systems are critical to what we deliver and represent some of our biggest growth opportunities. For that reason, we've built up a team of skilled software engineers,” he says.
Ian Jones has joined Vega as Business Development Manager for New Zealand, Australia and the Pacific Islands.
Ian will be based in Sydney, Australia. His role with Vega is to support our Channel Partners and Customers to ensure you get the best solution to your navigation challenges.
Outside of work Ian’s interests are competitive yacht racing, car restoration, rugby and cricket.
Do you have Vega-powered solutions that might interest other companies in the Vega community? We would love to feature them in a future newsletter. Send your story and your photos to email@example.com.